Mixue Ice Cream & Tea

As a leading chain brand in China's freshly made beverage industry, Mixue Ice Cream & Tea has built a strong presence in the mass market with its "high quality, affordable pricing" positioning, offering products ranging from ice cream and tea drinks to light snacks. Leveraging its large-scale production capabilities and cost optimization expertise in food-grade blister packaging, BlissPak serves as a reliable partner in Mixue's packaging supply chain, supporting efficient operations and consistent brand delivery.

Collaboration Context and Requirements
With a nationwide store network, Mixue's products are designed for immediate consumption, high turnover, and strong visual identity, placing systematic demands on packaging in terms of cost control, supply stability, food safety, and brand presentation. BlissPak provides tailored packaging solutions that combine functionality with brand appeal, focusing on Mixue’s core ice cream and tea drink lines.

Solutions and Application Scenarios

Ice Cream Packaging Series
Supplies ice cream cups, cone sleeves, sundae cups and more in various sizes, using materials with low-temperature resistance and shape retention.
Supports full-color logo and pattern printing to reinforce the “Snow King” brand image and product appeal.

Tea Drink Packaging Series
Customizes cup lids, stoppers, and carry handles to enhance portability and prevent spills.
Develops multi-size sealing films and hot drink cups compatible with the full beverage range, including bubble tea, fruit tea, and cheese foam drinks.

Technical Advantages and Implementation Support
BlissPak leverages scaled production and centralized procurement to optimize costs and ensure stable supply for Mixue. With production sites across multiple regions in China, the company enables efficient regional distribution and emergency replenishment. Through standardized brand visual output, BlissPak ensures accurate color reproduction and precise print control, maintaining visual consistency of packaging across all Mixue stores nationwide. It also supports rapid prototyping and timely market launch of new packaging, keeping pace with the brand's product innovation cycle.

We look forward to deepening our collaboration with Mixue in areas such as intelligent anti-counterfeit packaging, seasonal limited-edition packaging development, and scaled application of low-carbon materials. Together, we aim to serve a broader consumer market in China and accompany every sweet experience with high-quality packaging.